Facebook Commerce Startup Ondango Picks Up $500K To Turn More Likes Into Buys

To date, Facebook has focused the majority of its revenue efforts on ads, and, to a lesser extent, payment services around apps that run on its social platform. But Facebook commerce, where users buy physical or other good not connected to apps, is one area where Facebook has not done much-- yet. In the meantime the social network becoming a revenue driver for third parties, including Berlin-based Ondango.?Earlier this month, the company picked up a $500,0000 investment led by the new VC Connect Ventures in London, and it is now using that funding to further build out its services and the number of businesses using its platform to drive their Facebook marketplaces, including a push from next year into the U.S. This brings the total amount of funding in Ondango, which went live 11 months ago, to $700,000. Other investors in Ondango include Andy Goldstein, executive director of the Ludwig MU Entrepreneurship Center, Estag Capital, Tilman Buggenhagen, Mario Brockmann and Alexander Klug.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1vUy5B7CLPU/

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